Namaste
🙏🏼
As a UX designer, I bring a human-centred, meticulous approach with close attention
to detail.
A recent master's graduate, I leverage artistic spirit and technical skills to create engaging user experiences balancing aesthetics, usability and business goals.
When not conducting research or designing intuitive interfaces, you can find me playing racquet sports or curled up with a good book.
What I enjoy
Symmetry
Sunny winter afternoons
No-code web development
What I'm dabbling in
Spanish
AI for Business
OpenAI's GPTs
My Seasoned Offerings
01.
Product Design
Complete ownership of delivering end-to-end
user-centric solutions
02.
User Research
& Testing
Empathizing with the user, evaluating objectively and mapping the design journey.
03.
Design Strategy
Crafting an effective roadmap is as vital as designing an exceptional product experience.
04.
Design Systems
Consistency and reuse are the pillars of an efficient design workflow
Professional Experience
May 2024 - Present
UX Designer
IVAS
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Leading the design of an innovative B2C platform to encourage global collaboration amongst Higher Education Institutions (HEIs) and Academics
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Collaborating with stakeholders to build a vision roadmap, while simultaneously conducting interviews and focus groups with the target audience
Jan-Jun 2023
Lead UX Designer
University of Southampton
-
Led a team of 4 designers to launch a mobile & tablet app for a B2C pain-tracking garment for chronic arthritis. Partnered with textile and medical experts and product owners for this project
-
Conducted focus groups and usability tests on multiple participants to gain a deeper understanding of the mental models of our users to create functional and usable experiences on mobile and tablet
2019-2022
UX Designer II
Deloitte
-
Championed a culture of design excellence by regularly hosting large-scale events like Ted talks, design workshops, and podcasts across the studio
-
Provided design guidance and mentorship, accelerating team development
Key Projects:
Proact - Lead UX Designer
-
Managed a team of 3 designers responsible for the end-to-end creation and design of a B2C asset management platform
-
Achieved a 63% jump in utilisation crafting a gamification strategy by deep-diving into principles of behavioural design
-
Created marketing strategies for adoption and increasing engagement with a structured roadmap for version releases.
-
Leveraged sketching and visual storytelling to translate ideas into a medium that collaborators can more effectively debate and evaluate to drive the future product roadmap.
Humana - UX Designer > Lead UX Designer
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Drove $11 million in revenue by spearheading design for Humana’s B2B products used by 130+ teams
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Simplified and unified the previously scattered and inconsistent framework by establishing the design system for 3 products. This work involved a deep dive into scalability, accessibility, and providing both Sketch and Figma components for the library
-
Conducted multiple design workshops with the team to better understand the business requirements, actively collaborating with stakeholders to gain their perspectives on key challenges and opportunities.
-
Worked on storyboards and user journeys, helping the product and engineering teams visualise the user experience and ensure findability and optimal navigation
Education
2022-2023
MA Design Management
University of Southampton
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Focused studies on strategically balancing user needs, technical capabilities, and business objectives
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Capstone thesis focused on researching and proposing UX solutions focused on social, economic, and environmental sustainability; awarded Distinction
2015-2019
BDes User Experience Design
MIT Institute of Design
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Coursework provided a foundation in qualitative and quantitative research methodologies, interaction design principles, and cognitive psychology.
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Numerous group projects involved design sprints to rapidly ideate and prototype solutions for complex user problems.
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Program instilled human-centred design thinking mindset. Sparked passion for creating experiences focused on user needs.